According to SearchEngineWatch the latest Panda update from Google heavily favors sites with video content, reflecting consumer demand for online video
Reports show that shoppers who viewed video on product pages were 144% more likely to add to their cart than other shoppers. (Internet Retailer, March 2011).
The online retailer Living Direct has found that videos inreased their conversion as well as boosted the time speont on the site by 9%. (Internet Retailer, October 2010).
According to recent studies visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
Video results appear in about 70% of the top 100 listings, it is the type of content that is most often displayed in general or blended search results. (Marketingweek, 2011)
There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year, of those 77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)
87% of QR code users are using them to get additional product information, and QR code scans grew by 1200% in the last six months of 2010. (Mobio Identity Systems, 2011)
According to eMarketer the usage of online video among the
100 leading retailers increased by 18 percentage points between Q4 2009 and Q4
2010.
The Nielsen
Company released
data showing the number of mobile subscribers over the age of 13 watching
online video on their mobile device in Q2 2010 reached 21.9 million (up 43%)
According to a recent report published on eMarketer,
the U.S. online video audience is expected to grow to 190 million
people by 2012. That’s 88% of the entire online audience.
A report from comScore
tells us that online retail videos are also working. From October 2007
to October 2008, the number of visitors to retail websites grew by 4%.
However, the number of visitors to retail websites who watched videos
on those sites grew by 40%
More than 83% of travelers in the U.S. use the Internet to research or book travel, according to Prospectiv’s 2006 nationwide Travel Poll.
More than half of UK internet users book their holidays directly online new research conducted by Nielsen/NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva have revealed.
Podcasting
News reported in September of 2007 that the online video audience in
the U.S. is now 134 million (representing ¾ of all U.S. Internet
users), with the average viewer watching 68 videos online a month, or
more than two per day.
Hotelmarketing.com reports in its Oct. 2, 2007 issue that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL
found that more than ¾ of respondents said online video was as good as
television for learning about advertisers, with more than 6 in 10
respondents saying they had taken some action after watching an online
video ad.
The
Hospitality Sales & Marketing Association International reported on
Sept 4, 2007 that a recent Travel Industry Association/Ypartnership
TravelHorizons-- study found that two-thirds of online adult leisure
travelers consume online video and audio clips.
The Wall Street Journal reported on Aug. 14, 2007 that Cisco
says consumer video will be responsible for a significant portion of
the Internet-based traffic increases from 2006 to 2011, with video
streaming and downloads increasing from 9% of all consumer Internet
traffic last year to 30% in 2011.
Burst
Media’s 2006 nationwide survey of online video viewers found that video
reaches beyond the youngest equally as likely to view online content as
the 18-24 demographics, with the 35-44 and 45-54 age groups age group
A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing.
A study by the Kelsey Group found that “online
video can combine some of the traditional strengths of video
advertising (entertaining, informative, ability to elicit emotional
response) with the direct response capabilities of the Internet.”
Other studies have also found that “Streaming
video delivers nearly three times higher brand awareness and message
association, and more than 100% higher purchase intent and online ad
awareness than non-rich media ads.”
Video also performs extremely well with Search Engines (particularly YouTube
videos since the site is owned by Google). Clever marketers are already aware of
the power of video in SEO (Search Engine Optimisation) and it seems search engines are moving away from text search, making searches more interactive via video.
Unlike traditional television advertising, the results of an online
video marketing campaign are also measurable. Statistics are available
with regard to the age, sex, location, and the followup action of
viewers (eg visiting your website and purchasing a product).
According to a recent report published on eMarketer,
the U.S. online video audience is expected to grow to 190 million
people by 2012. That’s 88% of the entire online audience. See the chart below for more details.
A report from comScore
tells us that online retail videos are also working. From October 2007
to October 2008, the number of visitors to retail websites grew by 4%.
However, the number of visitors to retail websites who watched videos
on those sites grew by 40%. Check out the stats in the chart below.
So what are website owners doing about the changing online trends?
In an October 2008 survey of U.S. online retailers by Knowledge Marketing,
43.3% responded saying they planned to increase the amount of video or
streaming media available on their websites, making it the number one
advanced site feature that online retailers plan to add to their sites
in 2009. Take a look at all responses in the chart below.
More than 300,000 people have watched Authentic Holiday Films on YouTube alone
More than 83% of travelers in the U.S. use the Internet to research or book travel, according to Prospectiv’s 2006 nationwide Travel Poll.
More than half of UK internet users book their holidays directly online new research conducted by Nielsen/NetRatings on behalf of marketing agency Harvest Digital and pan-European advertising network Adviva have revealed.
Podcasting
News reported in September of 2007 that the online video audience in
the U.S. is now 134 million (representing ¾ of all U.S. Internet
users), with the average viewer watching 68 videos online a month, or
more than two per day.
Hotelmarketing.com reports in its Oct. 2, 2007 issue that a nationwide survey by Taylor Nelson Sofres (TNS) for Google and AOL
found that more than ¾ of respondents said online video was as good as
television for learning about advertisers, with more than 6 in 10
respondents saying they had taken some action after watching an online
video ad.
The
Hospitality Sales & Marketing Association International reported on
Sept 4, 2007 that a recent Travel Industry Association/Ypartnership
TravelHorizons-- study found that two-thirds of online adult leisure
travelers consume online video and audio clips.
The Wall Street Journal reported on Aug. 14, 2007 that Cisco
says consumer video will be responsible for a significant portion of
the Internet-based traffic increases from 2006 to 2011, with video
streaming and downloads increasing from 9% of all consumer Internet
traffic last year to 30% in 2011.
Burst
Media’s 2006 nationwide survey of online video viewers found that video
reaches beyond the youngest equally as likely to view online content as
the 18-24 demographics, with the 35-44 and 45-54 age groups age group
A recent article in the Wall Street Journal mentions that online video is starting to become one of the best performing formats for online marketing.
A study by the Kelsey Group found that “online
video can combine some of the traditional strengths of video
advertising (entertaining, informative, ability to elicit emotional
response) with the direct response capabilities of the Internet.”
Other studies have also found that “Streaming
video delivers nearly three times higher brand awareness and message
association, and more than 100% higher purchase intent and online ad
awareness than non-rich media ads.”
Video also performs extremely well with Search Engines (particularly YouTube
videos since the site is owned by Google). Clever marketers are already aware of
the power of video in SEO (Search Engine Optimisation) and it seems search engines are moving away from text search, making searches more interactive via video.
Unlike traditional television advertising, the results of an online
video marketing campaign are also measurable. Statistics are available
with regard to the age, sex, location, and the followup action of
viewers (eg visiting your website and purchasing a product).
