Based on secondary research data it might be suggested, that New Age pilgrims and secular tourists, may not be motivated to travel for different reasons, but that differing behaviour is the result of cultural constructs. Furthermore individuals’ search for intrinsic rewards, which occurs as utilitarian individualism gives way to expressive individualism, may explain why motivation theorists increasingly seek to identify this global disposition, termed intrinsic motivations (Weissinger and Bandalos 1995). This desire is met, however, with the difficulties that arise in identifying the real reasons behind motivation, because these may remain shrouded by certain external and internal influences. The media, societal pressures, institutions and cultural trajectories, but also habitualised behaviour and unconscious internal drives may distort the perception of intrinsic needs and goals.